Los MOOC ‘ s (Massive Open On line Course) parece que , lejos de quedarse en una moda, cada vez van cogiendo más protagonismo en todos los estamentos de la sociedad y se van convirtiendo, poco a poco, en un camino seguido por muchos para actualizar sus conocimientos y / o obtener nueva formación.
Junto a ello, las grandes escuelas de negocios y las universidades “se ha subido al carro” de estos cursos conscientes del impacto y la repercusión que están teniendo a nivel global. Y prueba de ello es la segunda edición del curso sobre globalización que va a realizar IESE Business School en febrero.
Después del gran éxito de la primera edición, la escuela de negocios IESE (una de las mejores del mundo según FT, Economist y WSJ) ha decidido ofrecer para Febrero 2015 la segunda edición del curso Globalización de las Empresas de Negocios dentro de la plataforma Coursera. El curso, dará comienzo el 2 de Febrero y concluirá el 30 de marzo. Está dirigido por el profesor Pankaj Ghemawat uno de los gurus más influyentes (o el mejor) de la materia.
El curso combina conferencias on-line de entre 10 y 20 minutos, con el método del caso y distintos foros de discusión. Los alumnos tendrán que presentar, además, un proyecto final que será evaluado rigurosamente. A la finalización del mismo, y si se ha conseguido la exigencia académica pretendida, se emitirá certificado de aprovechamiento. Su nivel de exigencia semanal es de entre 4 y 8 horas a la semana, es en inglés aunque subtitulado.
| FICHA TÉCNICA | |
| MOOC | “Globaliation of Business Enterprise” |
| UNIVERSIDAD | IESE BUSINESS SCHOOL |
| PLATAFORMA | WWW.COURSERA.ORG |
| IDIOMA | INGLÉS |
| SUBTÍTULOS | INGLÉS |
| HORAS ESTUDIO | de 3 a 8 semanales durante 8 semanas |
| INICIO | 2015, february, 2nd |
| FIN | 2015 march 30th |
| CERTFICADO | SI, Statement of Accomplishment |
| OTROS | Videos Interacticos, Foros, Social Networking, |
En las 8 semanas de duración del curso, el temario a impartir será el siguiente.
Programa del curso “Globalization of Business Enterprise”
Session 1: Globalization and Globaloney
Session 2: The CAGE Distance Framework
Session 3: Cultural Distance
Session 4: Administrative Distance
Session 5: Geographic Distance
Session 6: Economic Distance
Session 7: The Implications of Distances for Business Strategy
Session 8: The Implications of Distances for Personal Strategy
Programa Ampliado
Session 1: Globalization and Globaloney
This session will focus on how globalized the world is, how the data in that regard compare with people’s intuitions on the subject, possible reasons for the discrepancies observed, and their implications.
Session 2: The CAGE Distance Framework
This session will focus on understanding the cross-country differences that underlie observed levels of globalization, summarized in terms of the CAGE distance framework, where “CAGE” is an acronym for Cultural, Administrative (institutional and political), Geographic and Economic distances among countries.
The four sessions that follow will look in greater depth at each of the components of the CAGE framework and their implications for business.
Session 3: Cultural Distance
This session will focus on cultural distance, which encompasses differences in religious beliefs, race/ethnicity, language, and social norms and values.
Session 4: Administrative Distance
This session will focus on administrative differences, by looking at how international differences in capital and labor systems affect the ways in which business enterprises are structured and governed around the world.
Session 5: Geographic Distance
This session will look at how cross-border interactions are influenced by physical distance and by other geographic considerations, such as whether contiguity, within-country distances to borders, access to the ocean, topography, and even time zones. Attention will also be paid to the degree to which cross-border interactions are regionalized.
Session 6: Economic Distance
Consumer wealth and income and the cost of labor are the most obvious (and related) determinants of economic distance between countries. This module will focus on these and others differences such as availability (or lack) of resources, inputs, infrastructure and complements, and organizational capabilities.
Session 7: The Implications of Distances for Business Strategy
This session will review three broad strategies for dealing with differences: Adaptationto adjust to differences across countries to achieve some local responsiveness;Aggregation, to overcome some of the differences across countries and thereby unlock cross-border economies of scale/scope; and Arbitrage to exploit some of the differences across countries in order to achieve absolute efficiency.
Session 8: The Implications of Distances for Personal Strategy
This session will focus on the individual rather than the company level and will discuss, in particular, some of the implications for personal development. It will also provide a course summary.
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